![]() How does a centuries-old print publisher transform itself into a thriving technology company? For Encyclopaedia Britannica, the answer was a combination of smart business decisions, careful planning, and finding the right technology partners. Indeed, employees in Encyclopaedia Britannica’s Chicago offices celebrated their company’s transition to the digital age, toasting the dawn of a new era. “It was just the final phase of a carefully planned strategic transition that had been 35 years in the making,” Cauz wrote in the March 2013 issue of the Harvard Business Review. While the news came as a shock to many outsiders, insiders weren’t at all surprised. After 244 years, the iconic reference publisher was going all-digital. ![]() ![]() ![]() When Encyclopaedia Britannica president Jorge Cauz announced in 2012 that his company would stop printing books, the world took notice. ![]()
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